Value is a ratio of service to price and every business should be looking to maximize value. The simplest way to improve value is to just reduce price but one needs to be mindful that cheap rates and mediocre service does not represent good value. In fact inferior service can cost customers more in the long run.
Window cleaning is no different and there are a multitude of value adds that your window cleaner can offer to optimize your customer service experience. The window cleaning industry has enjoyed a number of technological advances over the years which has expanded the level of service that your window cleaner can offer. A bucket and a squeegee are still important tools but if they represent the majority of your window cleaner’s ‘kit’ then you need to consider whether you’re receiving the best bang for your buck.
The use of spot free water for example allows for the deep rinsing of frames and glass without squeegee and detailing marks or soapy residue – not to mention the various other uses for this highly effective cleaning agent (particularly in hard water areas like Perth). The fact that it can be delivered to a brush head up to 7 storey’s high via a retractable carbon fiber pole mitigates risk, improves efficiency and therefore enables highly competitive rates.
Of course, adding value isn’t just about what can be done it’s about what your window cleaner actually delivers on a consistent basis and that’s very much a function of your window cleaner’s attitude to customer service. A window cleaner can invest in the best equipment available but if it’s not backed up with a genuine desire to add value to every customer service experience then one could argue that the investment is pointless.
At Team Window Clean we believe it is critical to consistently review all aspects of our service offering to ensure an optimal value proposition for all of our valuable clients. Compare Team Window Clean today – call us on 1800 832 692 to discuss your unique needs.
